Hey, I’m Cassidy.
I am an Integrated Marketing Communications Major at the University of Mississippi.
About Me
My name is Cassidy Gordon
I will be receiving my Bachelors of Science degree in Integrated Marketing Communications with a minor in General Business from the University of Mississippi in the spring of 2025. I have previously interned with the Oxford-Lafayette Chamber of Commerce in their marketing and online media department. I also have served as Vice President of External Affairs for Kappa Kappa Gamma. In this position I lead a team of 26 people across five different departments including, Public Relations, Risk Management, Philanthropy, Event Planning, and Campus Activities.
Events Director
Serving as the Events Director for Kappa Kappa Gamma strengthened my leadership, creativity, and organizational skills. From coordinating large-scale gatherings and co-hosting events with other organizations, I’ve loved creating meaningful experiences that bring our members closer together. Balancing logistics, budgeting, and collaboration with various teams taught me the importance of clear communication and adaptability. Seeing our events come to life has been one of the most fulfilling parts of my college journey.
Notable Experience
Vice President of External Affairs
Serving as Vice President of External Affairs for Kappa Kappa Gamma has been an incredibly rewarding leadership experience. In this role, I oversee Events, Risk Management, Social Media, Public Relations, Campus Activities, and Philanthropy initiatives. I am responsible for fostering meaningful relationships within the Greek community and beyond, while ensuring our events are both safe and impactful. Managing our sorority’s public presence through social media and PR has strengthened my communication skills while over philanthropic events has deepened my passion for service. This role has allowed me to be creative, collaborative, and committed to representing my chapter with integrity and purpose.
Events and Communications Intern
Being the Events and Communications Intern for the Oxford Lafayette Chamber of Commerce my responsibilities were coordinating event logistics, managing communication efforts, and fostering relationships with local businesses and stakeholders. Through strategic social media content creation, I helped increase community participation. This experience strengthened my skills in event planning, marketing, and public relations while contributing to the Chamber's mission of promoting economic development and community growth.
Get in Touch!
Contact me for any and all digital marketing or event planning needs!
